I’ve known I wanted to be a writer since third grade. I had a writing assignment about camping, and we were given a single piece of paper with lines on it. My story filled the lines, went on to the back, and I had to staple several pieces of notebook paper to finish it. I had way more story than a few lines could contain. I was hooked. 

I loved the process of plucking a story from thin air, or taking a simple prompt, like camping, and crafting an entirely new world—complete with characters, conflict, and a conclusion.


Since then, I’ve been writing in some form or another. I wrote for the school paper. I wrote poems and stories. I wrote press releases and band bios for my friend’s band. I wrote website copy for my vintage store and organizations. I wrote blogs about writing and mental health issues. I wrote newsletters about disability topics and interior design. I wrote social media posts about spa services and events. I wrote Annual Report stories. I wrote Facebook ads on legal topics. I wrote taglines. I wrote fundraising campaign copy. 


Along the way, I’ve learned a good story doesn’t have to be long. Some stories are just a couple paragraphs. And more importantly, every story has a different purpose. But defining the purpose of writing—or the story—is often the hard part. This is where people often miss the mark. Brands talk too much about who they are, instead of what they can do for the customer. They lose the plot. 

That’s where I come in. Let me tell your story. It’s what I love doing.

Stories Crafted For You and Your Brand

You need a story that answers your customers’ questions and that provides them with valuable information. Sometimes, you need a story that makes them laugh or makes them act. Never underestimate the power of a good laugh.

Website Copy

A well-written website gives your brand authority and shows you know what you’re doing.

Blogs

A blog can answer questions your potential customers have and bring new customers to you to your website.

Newsletters

An interesting newsletter can capture your customers’ attention and keep them engaged with your brand.

Editing

Copy already written, but need another set of eyes? I can help.

Brand Elements

Strong branding makes it easy to understand what your brand does and what it can do for your customer.

Become an Expert

If you’re a small business owner who wants to reach new audiences and add new content to your website, you can become an “expert” on my website, Behind the Shade MN.

Become an Expert on My Interior Design Website

If you’re a small business owner who wants to reach new audiences and add new content to your website, you can become an “expert” on my website, Behind the Shade MN. For the Expert Advice series, I write about interior design adjacent topics, like construction, real estate, home renovations, home design, etc. If it makes sense for my audience at Behind the Shade MN, I’d love to partner with your small business and promote your product or service.

I’ve worked with:

  • Mortgage brokers
  • Realtors
  • Home remodeling companies

I’d love to work with:

  • Wallpaper companies
  • Vintage stores that sell vintage home decor and furniture
  • Handy woman/man services
  • Small remodelers
  • Tilers
  • Interior Designers
  • Other small businesses

Amanda from Panda’s Punchlist


“Pam is an exceptionally talented writer and editor who brings creativity, strategic thinking, and a unique perspective to every project.”

Mary Arneson

Director of Marketing, Fraser